Thursday, 27 September 2012

Simply Smart - A Great Day Out For All Smart Motoring Enthusiasts

On Remembrance Sunday, 11th November 2012, the quirkiest cars in motoring will be a star feature at Beaulieu as the attraction hosts its second ever Simply Smart event. All owners of Smart cars are invited to drive to Beaulieu in their unique motors and display their vehicles in the grounds of the National Motor Museum.

This is a rare opportunity for owners to show off their vehicles, meet other like-minded enthusiasts and enjoy all the delights of the Beaulieu attraction.

The inaugural Simply Smart in 2011 proved to be incredibly popular, and it is hoped that the 2012 event will build on that success.


Jonathan Richards with the 'poppy' smart car
This event is well supported by owners’ club, SmartManiacs, with a large number of their members attending. At the club’s request, the event is always held around the time of Remembrance Sunday, with this year’s rally taking place on the day itself, and as a fitting tribute and a mark of respect, one of its members is hoping to bring their very recognisable ‘Poppy’ Smart car, which is decorated with red poppy graphics.

The Beaulieu attraction will also be holding a two minutes silence at 11am which visitors are invited to take part in.

On the day, visitors to Beaulieu will have the opportunity to vote for their favourite Smart car on display in the People’s Choice Award. The awards will be presented in the afternoon, with the winner receiving a special edition Beaulieu Trophy celebrating the 60th anniversary of Lord Montagu first opening the Beaulieu attraction, with an additional prize for the runner-up. Following the presentation, the top ten cars voted for will take part in a cavalcade through the grounds.

Participants can also enjoy all the delights of the Beaulieu attraction, including the museum’s exciting exhibition, BOND IN MOTION, showcasing 50 vehicles from the James Bond films, including the Lotus Esprit submarine car from The Spy Who Loved Me, affectionately referred to as ‘Wet Nellie’, the iconic Aston Martin DB5 from Goldeneye and the Rolls-Royce Phantom III from Goldfinger.

For entrants arriving on the day in a Smart car and participating in the event, individual ticket prices are £10 per adult and £5 per child.

Book advance tickets online at or on telephone number 01590 612888, which you can also call for information on group/club entry. For all enquiries regarding trade stands, telephone 01590 614614.

Entry into the Beaulieu parkland with your Smart car is from 9.30am, when refreshments will be available.

All other visitors who wish to see the event, but not participate in a Smart car should enter Beaulieu via the Main Reception from 10am at normal attraction admission prices.

Admission to the event includes entry to the whole Beaulieu attraction; the National Motor Museum and BOND IN MOTION, World of Top Gear, On Screen Cars, Beaulieu Abbey, and Palace House and gardens.

Simply Smart is one of the newest additions to a growing calendar of Simply rallies which has rapidly expanded to include a wide variety of themes covering many makes and models. All Simply rallies are run and organised by Beaulieu and take place in the grounds of the National Motor Museum. For more information please visit

Simply Smart is sponsored by specialist motor insurance broker Adrian Flux.

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