Holkhams Estate's Exclusive Tweed Is Launched As A New Product Range

A tweed which has been the exclusive preserve of the Holkham Estate gamekeepers for almost ten years is now being made available to the public.

The Holkham Estate has launched a selection of tweed products which features waistcoats, flat caps, dog beds and doorstops. The clothing is being made by local gentlemen's tailors, Goddard & Son, who also make the tweed suits worn by the estate's gamekeepers on shoot days.

The shop was redesigned in 2010 and has a policy of supporting local artists, producers and suppliers and is an Associate Member of the Produced in Norfolk network.

Using the resources of the estate, for 2012 the shop has also introduced a range of corkscrews, bottle openers, butter knives and cufflinks which are made from the antlers of the Holkham deer herd. These unusual items sit alongside works of local art, interesting hats, bags and jewellery, as well as a range of delicious foods and other gifts.

Johanna Tennant, retail and projects manager at Holkham, said: "The shop provides a perfect showcase for local suppliers demonstrating the high quality of workmanship and product development which is happening across Norfolk. Our first stop when sourcing goods for the shop is the local, small supplier. If we are looking for additional items, we search within the region or elsewhere in the UK. The Holkham tweed items are a subtle blend of warm, earthy colours and are already proving popular with our visitors."

Visit www.holkham.co.uk for more information and for details of demonstration days in the gift shop which include food tastings, book signings and visits by local artists.